Samsic acquires Capital Cleaning Group

Name of the deal: NewPort Capital sells Capital Cleaning Group to Samsic Facility
Date announced: 4 July 2025
Date closed: 4 July 2025
Published value: 50 – 100 million
Buyer(s): Samsic Facility, part of Samsic Group
Target(s): Capital Cleaning Group B.V.
Seller: NewPort Capital Buyout Fund II Coöperatief U.A.   Management team

Involved firms and advisors
Involved firms and advisors buy side:
Legal and Tax: Bird & Bird

Involved firms and advisors target:
Lead CF: CFI Transaction Services: BDO  Tax: JSA Tax  Legal: DLA Piper

Involved firms and advisors sell side:
Lead CF: CFI   Transaction Services: BDO  Tax: JSA Tax  Legal: DLA Piper

Pitch

Brief description deal / Deal outline
On 4 July 2025, Samsic Facility, part of the French-based Samsic Group a leading international provider of integrated business services, completed the acquisition of 100% of the shares in Capital Cleaning Group B.V. from NewPort Capital.

Capital Cleaning Group, one of the Netherlands’ top 10 full-spectrum commercial and cleanroom cleaning companies, generated c. EUR 63 million in 2024 with c. 2,000 employees serving over 2,200 customers nationwide whilst outperforming its peers in terms of profitability levels.

The acquisition enables Samsic to establish a substantial foothold in the Dutch market and expand its expertise in specialized cleanroom solutions, complementing its strong European platform across 27 countries.

With Samsic’s strategic ambition to strengthen its presence and innovation capacity in high-value facility services, Capital Cleaning Group represents a perfect fit to accelerate its European growth and diversification journey.

Why should this deal win the Award for Best Deal Mid-Cap 2025?
About Samsic
Samsic is one of Europe’s largest facility management and business services providers, active in more than 25 countries and employing over 100,000 people. The group offers integrated solutions in cleaning, security, reception, and technical maintenance for corporate and industrial clients.

About Capital Cleaning Group
Headquartered in the Netherlands, the company employs more than 2,000 people, serves over 2,200 clients, and generates annual revenues of around €65 million. Under NewPort Capital’s ownership since 2022, CCG executed a successful buy-and-build strategy, completing eight acquisitions and nearly tripling its turnover in three years.

The sale of Capital Cleaning Group (CCG) to Samsic Facility represents a textbook example of strategic value creation in the small-cap segment. Over a focused three-year investment period, NewPort Capital and the management team successfully executed a disciplined buy-and-build strategy and transformed CCG from a strong regional player into one of the Netherlands’ top 10 full-spectrum commercial and cleanroom cleaning providers whilst maintaining above-industry profitability levels and the company’s customer-centric and people-first culture. For the fund, the exit to Samsic in July 2025 generated a money multiple of around 10x and an IRR above 100%, highlighting the value of the strategic execution and partnership approach between a PE investor and management.

Strategic value creation under NewPort ownership:  When NewPort acquired a majority stake in CCG (then operating under the Cantorclin name) in March 2022, the ambition was clear: build a scalable, professionalized and high-quality platform capable of leading consolidation in the fragmented Dutch cleaning market. Together with the management team led by CEO Peter Kram, NewPort initiated an ambitious buy-and-build program, completing eight strategic add-on acquisitions within just three years. These transactions expanded CCG’s national footprint, reinforced regional density, and deepened the company’s expertise in high-value cleanroom and technical environments, while maintaining the operational excellence and customer intimacy that had long defined its success.  Alongside inorganic growth, NewPort supported the transition from a Director/Owner-led business to a future proof organization. The appointment of a professional C-suite, including a CFO, COO, and CCO, created a solid foundation for scalable growth. Process optimization in finance, operations, and HR further strengthened control and efficiency, enabling the company to sustain double-digit EBITDA margins while almost tripling its revenue base.

Execution excellence and strategic fit: The exit process was managed by CFI in a one-on-one setting, resulting in a seamless and value-maximizing transaction. Samsic, a French-based international group with over 130,000 employees and €4 billion in annual revenues, identified CCG as the ideal partner to strengthen their position in the Dutch market and expand its European expertise in specialized cleanroom cleaning. The acquisition perfectly aligned with Samsic’s long-term growth and consolidation strategy, while offering CCG continuity, scale, and access to broader resources. The shared focus on service quality, sustainability, and employee well-being made the cultural and strategic fit exceptionally strong from the outset.

People-first culture and social impact: CCG’s success was built on its people. With a workforce of approximately 2,000 employees, the company has long recognized that attracting, developing, and retaining staff is one of its most important competitive advantages. Throughout NewPort’s ownership, this philosophy remained central and has been translated into professional development programs, inclusion and diversity initiatives, and a strong emphasis on employee welfare and wellbeing. CCG’s close engagement with communities, sponsorships, and social initiatives further strengthened its position as a trusted and responsible employer in the Dutch market.

A transformative outcome: The transaction marks a natural next chapter for CCG: joining a large, international partner that shares its vision of sustainable growth and operational excellence. Under Samsic’s ownership, CCG gains access to new markets, expanded service capabilities, and the resources to further professionalize its operations while preserving its culture and management continuity.

For NewPort Capital, this exit embodies the firm’s investment philosophy: active partnership, disciplined execution, and long-term value creation through both financial performance and human impact. It demonstrates how a hands-on investor can accelerate transformation and deliver outstanding returns, while safeguarding the core values that make a company truly resilient.

This deal stands out for its exceptional returns, flawless execution, and lasting social and organizational impact. A benchmark mid-cap transaction that exemplifies what Entrepreneurial Capital can achieve when value creation goes hand in hand with purpose.

What is the impact of this deal for the company?
Becoming part of Samsic Facility marks a new and transformative phase for CCG. The transaction turns CCG from a fast-growing Dutch platform into an integral part of one of Europe’s leading integrated business services providers. By joining a group with €4 billion in annual revenues and operations across 27 countries, CCG gains the scale, financial strength, and international reach needed to accelerate its next growth chapter.

Strategic and operational benefits  Samsic’s acquisition provides CCG with direct access to a broader customer network, including international corporate and public institutions already serviced by Samsic in other European markets. This significantly expands CCG’s addressable market while reinforcing its leading position in the Netherlands. The integration of Samsic’s existing Dutch operations into CCG’s platform enables operational synergies through shared procurement, logistics optimization, and unified systems in HR and IT. The combination also creates opportunities to cross-sell specialized cleanroom services to Samsic’s multinational client base.

Sustained management and cultural continuity: Importantly, the entire CCG management team, CEO Peter Kram, CFO Jan Willem Hoekman, COO Heidi Joustra, and CCO Jan Ewoud Douwstra, remains in place. This ensures continuity in leadership, preserves the entrepreneurial culture, and safeguards relationships with customers and employees. The partnership structure allows CCG to retain its autonomy and brand identity, while benefiting from Samsic’s strategic guidance and international support functions.

Growth and innovation acceleration: Within Samsic, CCG will act as a centre of excellence for specialized and cleanroom cleaning across the group. Leveraging Samsic’s R&D, digital tools, and investment capacity, CCG can now accelerate innovation in sustainable cleaning methods, workforce technology, and quality management. The enhanced resources and knowledge exchange opens new pathways for product development, service innovation, and operational excellence.

Financial and performance impact: The transaction positions CCG for faster, higher-quality growth. With Samsic’s backing, the company can undertake larger tenders, broaden its service portfolio, and strengthen its recurring revenue base. The scale effects and group-level procurement efficiencies are expected to further improve margins and cash generation. The stronger balance sheet also enables continued selective acquisitions in the Dutch and Belgian markets, reinforcing CCG’s role as a consolidation platform within Samsic’s European network.

Employee and stakeholder advantage: For CCG’s 2,000 employees, integration into a large European group means greater career opportunities, access to advanced training programs, and participation in international best-practice exchange. The transaction also secures long-term employment stability and strengthens the company’s social impact in local communities. Customers benefit from improved service depth, broader geographical coverage, and enhanced operational reliability backed by Samsic’s European infrastructure.    In essence, the acquisition elevates CCG from a national champion to a European platform, preserving its entrepreneurial DNA while unlocking the full potential of scale, innovation, and talent development. It represents a natural evolution of the company’s journey under NewPort Capital’s ownership and sets out a strong foundation for its next phase of sustainable and people-centered growth.

What is the impact of this deal for the direct stakeholders?
For the direct stakeholders, employees, customers, and partners, the acquisition of CCG by Samsic Facility delivers tangible and long-term benefits across multiple dimensions. The transaction safeguards the company’s unique culture, provides continuity for its workforce, and enhances value creation for clients and suppliers through the backing of a financially strong and socially responsible European group.

Employees:  With approximately 2,000 employees, CCG is a top 10 employer in the Dutch cleaning industry. Its people have always been at the heart of their success. Under NewPort’s ownership, the company invested heavily in employee well-being, training, and inclusion, positioning staff welfare as a cornerstone of its competitive advantage. As part of Samsic, these values will be further strengthened through access to international training programs, structured career development, and a broader network of colleagues across 27 countries. Integration into Samsic’s organization also brings enhanced stability, professional benefits, and the opportunity for cross-border exchange of expertise.

Customers: For CCG’s more than 2,200 clients, ranging from regional SMEs to large multinationals and cleanroom operators, the transaction ensures continuity, reliability, and quality. As part of a larger European platform, CCG can now offer broader service coverage, greater operational scalability, and improved innovation in sustainability and digital solutions. Clients benefit from the combined capabilities of Samsic’s facility management network and CCG’s specialized expertise in cleanroom environments, enabling integrated, high-value solutions that align with their evolving operational and ESG goals.

Suppliers and business partners: The deal strengthens the position of suppliers, subcontractors, and operational partners by creating a more predictable and scalable collaboration framework. With Samsic’s consolidated procurement and supply chain processes, partners gain access to a larger, more stable client base, better visibility of demand, and more consistent quality standards. This provides opportunities for co-development, process optimization, and shared innovation in sustainability, cleaning technologies, and workforce safety.

Communities and social environment: Beyond its commercial reach, CCG has always played an active role in its local communities, supporting social initiatives, sponsoring community projects, and standing close to its employees in both personal and professional matters. This people-centric approach is deeply embedded in the company’s DNA and will continue under Samsic’s ownership. The transaction therefore extends CCG’s social footprint, enhancing its capacity to invest in inclusion, diversity, and workforce well-being on a larger European scale.

Overall stakeholder value:  The acquisition brings clear, measurable benefits for all parties involved: employees gain growth and stability, customers enjoy enhanced service reliability and innovation, partners operate in a stronger and more professional ecosystem, and communities benefit from a socially engaged employer that continues to prioritize its people. The partnership between CCG and Samsic thus preserves what made the company exceptional, its culture and commitment, while amplifying its positive impact through the scale and structure of an international leader.

What is the impact of this deal on society?
The transaction between Capital Cleaning Group (CCG) and Samsic Facility extends far beyond the financial or strategic dimensions of a successful exit: it represents a deal with a tangible and positive impact on people, communities, and the wider society. Both CCG and Samsic share a deep commitment to social responsibility, employee welfare, and sustainable business practices, making this combination one that enhances not only corporate performance but also the well-being of thousands of people across the Netherlands.

Empowering people and improving livelihoods: With a workforce of around 2,000 employees, many of whom come from diverse backgrounds and regions across the country, CCG plays an important social role as an employer of inclusion and opportunity. The company provides stable employment, continuous training, and career progression to individuals who form the backbone of critical industries such as healthcare, manufacturing, and logistics. By joining Samsic, CCG employees gain access to an international organization that shares the same people-first ethos and invests actively in personal development, education, and long-term employability. The integration creates a safer, more structured, and supportive environment for all staff members, with improved access to training, technology, and professional mobility.

Sustainability and environmental responsibility: CCG has consistently prioritized sustainable and responsible cleaning operations, from eco-friendly products and energy-efficient processes to digital planning tools that minimize travel and waste. Within Samsic’s broader ESG framework, these efforts are now reinforced at a European level, providing additional resources for sustainability investments and cross-country best-practice sharing. This results in more efficient use of materials, reduced environmental footprint, and higher compliance with international environmental standards.

Health, safety, and community engagement: CCG’s operations directly contribute to healthier and safer working environments for its clients, especially in highly regulated cleanroom and healthcare facilities. The company’s rigorous standards in hygiene, safety, and quality assurance ensure that critical environments, from laboratories to hospitals, meet the highest standards of cleanliness and risk prevention. Beyond its operations, CCG also engages actively with local communities, supporting social initiatives, sponsoring youth and community projects, and fostering partnerships that promote well-being and inclusion.

Diversity, inclusion, and equal opportunity”: As a major employer in a people-intensive sector, CCG has always championed diversity and inclusion as a strength rather than an obligation. The company provides opportunities for individuals from a wide variety of nationalities and socio-economic backgrounds, ensuring that everyone can participate in and benefit from meaningful work. Under Samsic’s ownership, this inclusive philosophy will be amplified through access to the group’s diversity networks, employee support programs, and structured HR initiatives promoting equality and workplace safety across Europe.

Broader societal benefits:  By maintaining and expanding stable, local employment and professionalizing the facility services sector, this deal contributes to the Dutch economy and social cohesion. It reinforces the role of responsible private equity ownership as a catalyst for sustainable value creation: proving that strong financial performance and social impact can coexist. The transaction safeguards jobs, enhances sustainability, improves working conditions, and sets a benchmark for how private equity-backed businesses can grow responsibly while staying close to their people and communities.

In essence, this deal stands as a model of responsible entrepreneurship: where value creation translates directly into societal value. The partnership between CCG and Samsic strengthens not only the two companies, but also the thousands of lives and communities connected to them.

What was most complex about this deal?
The most complex aspect of the transaction was balancing an active integration program with the disciplined execution of an exit process. At the time of signing, CCG was completing the integration of eight add-on acquisitions, two of which had been closed only seven months prior, in December 2024. Managing these concurrent priorities, finalizing post-merger integrations while preparing for a strategic sale, required exceptional coordination, foresight, and alignment between management, NewPort Capital, and advisors.

Integrating a fast-growing platform while preparing for exit.  Over its three-year partnership with NewPort, CCG has transformed into a true consolidation platform. The company’s rapid expansion, both geographically and operationally, brought with it a high degree of complexity in systems, processes, and organizational structure. As integration workstreams were still ongoing across finance, HR, and IT, the team faced the challenge of ensuring that the group could demonstrate both operational cohesion and financial transparency to a prospective buyer. Maintaining business momentum, integration progress, and transaction readiness simultaneously requires clear governance and unwavering focus from all stakeholders.

Execution under high operational intensity.  The final months leading up to the transaction were marked by a delicate balancing act: delivering integration milestones, stabilizing newly acquired entities, and running a confidential exit process with a large international counterparty. The management team, supported closely by NewPort’s investment professionals, had to ensure that internal teams remained focused on day-to-day operations while key resources were also engaged in due diligence and transaction preparation. The complexity was heightened by the size of CCG’s workforce, the diversity of its regional entities, and the need to harmonize reporting and performance metrics across the platform in real time.

Hands-on investor involvement and alignment.  Throughout this period, NewPort played an active and hands-on role, helping management prioritize key integration and transaction workstreams. This close collaboration ensured that the company remained stable, transparent, and operationally robust throughout the process.

Outcome and learnings: Despite these challenges, the transaction was completed on time and in terms that fully reflected the company’s growth and strategic potential. The ability to run a successful sale process while still finalizing integrations stands as a testament to CCG’s professionalism, management discipline, and the structured support provided by NewPort. The deal showcases how even in a high-growth, operationally complex environment, disciplined planning and strong collaboration can deliver an exceptional outcome, both commercially and organizationally.