Pitch Best Small Cap Deal 2021: Instabox - Red je Pakketje
Bekijk alle pitches & stem direct
| Name of the deal | Instabox acquires Red je Pakketje |
| Date | 16 April 2021 |
| Published value | € 5 – 50 million |
| Buyer(s) | Instabox AB |
| Target | Red je Pakketje |
| Seller | Red je Pakketje Shareholders |
Involved firms and advisors
Involved firms and advisors buy side:
EY (Financial Due Diligence & Tax), HVG Law (Legal Advisory Corporate M&A)
Involved firms and advisors target:
n/a
Involved firms and advisors sell side:
Deloitte (M&A Advisory), Fieldfisher (Legal Advisory Corporate M&A)
Pitch
Brief description deal / Deal outline
Instabox, a Swedish shipping service, has acquired Dutch sector colleague Red je Pakketje. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options.
Why should this deal win the Award for Best Deal 2021?
Instabox, a technology company specialising in last-mile deliveries for e-commerce, is entering the Dutch market through the acquisition of Red je Pakketje, the Dutch same day delivery company. The acquisition gives Instabox a complete and frictionless last mile delivery solution, with home delivery, parcel locker delivery, label-free returns and flexibility to change destination during the delivery. The acquisition of Red je Pakketje, will accelerate Instabox’s mission to revolutionise last-mile deliveries. Red je Pakketje has more than doubled in size each year for five consecutive years and is the Dutch market leader in same day deliveries. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options. Both companies share a relentless focus on improving consumer experience and developing a sustainable, completely fossil-free parcel delivery service.
Alexis Priftis, CEO and founder of Instabox: “When we researched the Dutch market, we quickly saw that Red je Pakketje have done an amazing job in creating a premium, same-day shipping service that consumers love. I’m especially excited about working with the team since they share our consumer obsession and our passion for making deliveries green.” Sam Rohn, founder of Red je Pakketje: “This acquisition will enable us to further speed up our growth and offer the fastest most complete delivery solution on the market, whether the customer chooses to receive their parcel at home or in a locker. We know that 77% per cent of consumers have abandoned a shopping cart due to a lack of preferred delivery options. We hope to be able to fix that and change an industry that has been shaped by traditional postal companies.” Rohn commented: “Instabox has already shown that it can truly disrupt a market, having taken a huge market share from the traditional players in the Nordics. Not only by offering better, consumer focused services, but also by applying technology that enables precise delivery slots – at the point of purchase. Becoming part of Instabox will help us to complete our journey and achieve the same dominance here in the Netherlands, as well as expand into other territories.’
The acquisition was closed in mid-April. The financial details are not disclosed. The founders will stay with the new company and will reinvest parts of their proceeds into Instabox. The roll-out of lockers is set to start next month, and merchants will be able to start to ship to lockers during the summer.
Deal rationale:
The acquisition of Red je Pakketje, will accelerate Instabox’s mission to revolutionise last-mile deliveries. Red je Pakketje has more than doubled in size each year for five consecutive years and is the Dutch market leader in same day deliveries. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options. Both companies share a relentless focus on improving consumer experience and developing a sustainable, completely fossil-free parcel delivery service.
What is the impact of this deal for the company?
The acquisition of Red je Pakketje, will accelerate Instabox’s mission to revolutionise last-mile deliveries. Red je Pakketje has more than doubled in size each year for five consecutive years and is the Dutch market leader in same day deliveries. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options. Both companies share a relentless focus on improving consumer experience and developing a sustainable, completely fossil-free parcel delivery service.
What is the impact of this deal for the direct stakeholders?
The acquisition of Red je Pakketje, will accelerate Instabox’s mission to revolutionise last-mile deliveries. Red je Pakketje has more than doubled in size each year for five consecutive years and is the Dutch market leader in same day deliveries. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options. Both companies share a relentless focus on improving consumer experience and developing a sustainable, completely fossil-free parcel delivery service.
What is the impact of this deal on society?
The acquisition of Red je Pakketje, will accelerate Instabox’s mission to revolutionise last-mile deliveries. Red je Pakketje has more than doubled in size each year for five consecutive years and is the Dutch market leader in same day deliveries. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options. Both companies share a relentless focus on improving consumer experience and developing a sustainable, completely fossil-free parcel delivery service.
What was most complex about this deal?
The acquisition of Red je Pakketje, will accelerate Instabox’s mission to revolutionise last-mile deliveries. Red je Pakketje has more than doubled in size each year for five consecutive years and is the Dutch market leader in same day deliveries. The acquisition will offer a complete solution to consumers and merchants, by providing both locker and home delivery options. Both companies share a relentless focus on improving consumer experience and developing a sustainable, completely fossil-free parcel delivery service.
